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Books That Give Back

In 1947, a group of Marine Reservists in Los Angeles collected and distributed 5,000 toys to needy kids. It had all started when the wife of Major Bill Hendricks, USMCR, made a Raggedy Ann doll and asked Bill to donate it to a group who would give it to a child in need. When Major Bill couldn’t find such an organization, he decided to start one. Toys for Tots was born.

Wow. Such an amazing story! Major Bill was a great patriot. To be honest, we didn’t

know the origins of Toys for Tots when we called to tell them we wanted to run a promotion for their benefit. We just knew of Toys for Tots… because Major Bill did more than start a *small* organization to collect gifts for needy children. EVERYONE knows Toys for Tots.

Major Bill, you did good. So good that the initial objective of Toys for Tots remains the same after all these years: namely, to “bring the joy of Christmas to America’s needy children”.